Hot stone massage. Chocolate body scrub. Seaweed thalassotherapy wrap. All sound lusciously decadent and expensive.

Even the $10.9 billion spa industry admits prices are inching up, with some massages reaching $250 at the chicest of resorts. But you don’t have to pay full price. Just like the airlines and hotels, spas operate using yield management, meaning that when things are slow and the economy nosedives, prices drop. You can benefit if you learn when and what to book. Here are tips.

Weather your savings. If your destination has a particularly hot summer (Arizona) or cold winter (Maine), off-season specials may be only a thermometer away. Even five-star resorts have an off-season and a busy season. In the off-season, hotels use room discounts to attract guests, then toss in spa discounts to sweeten the deal.

Timing counts. Every spa has off-peak hours of operation: when it first opens, around noon and late in the day. Tuesdays and Wednesdays tend to be slow days. Check if services cost less at some days or times.

Ask and ye shall receive. If you’re a walk-in client, ask about daily specials. Say you’ll come early or are willing to use the newest employee. Many spas offer discounted services to fill unbooked time. Occasionally, day spas slash prices for any first-visit treatment, such as a manicure or facial, in the hope you’ll become a repeat customer.

Or, e-mail spas ahead of time and ask about discounts for business travelers. Julie Gallaher of ThingsYouShould Do.com suggests, “Write something like, ‘I’m going to be in your town next month, but I’m on a budget, so I’m looking for something affordable.’ ”

Also, check for special-occasion discounts. For example, Glen Ivy Hot Springs (www.glenivy.com) in southern California offers free spa admission on guests’ birthdays.

Less is more. Services that require extensive training (Thai massage, Shiatsu, cranio-facial, etc.) cost more. So will a spa’s signature treatments because of the more expensive products used. Among the most overpriced spa services, manicures and pedicures as much as triple what a typical nail salon charges.

Bundle up. Bundling several treatments on one day can reduce the cost 10 percent to 20 percent over à la carte services. If you don’t want a particular service in the package, some spas will substitute.

Cast your net wide. Look off-property or outside resort areas where the facilities are often equal in quality but far less in cost. Within a mile of Honolulu’s Waikiki is Aloha Lomilomi (www.aloha lomilomi.com), which specializes in the Hawaiian lomilomi massage with extra discounts for those older than 65. Ask your hotel concierge if any neighborhood spa offers discounts to hotel guests, advises Mary Hall, author of the Recessionista Blog.

Frequency pays. If you’re in a location for a couple of weeks or visit frequently, you may be able to buy a series of treatments – say, six for the price of five – to be used within a specified time. Some spas offer a frequent-user card. The Spa at Inverness (www.invernessspa.com) in Denver offers a Relaxation Rewards card. After 11 visits that rack up $95 or more each in services, you receive a free treatment of choice.

Show your loyalty. Most spas offer loyalty programs for local or repeat customers. The Relache spa at the Gaylord Texan Resort in Grapevine (817-778-1800; www.gaylord hotels.com/gaylord-texan) offers the Preferred Customer program. Participants get 20 percent off all services on Mondays through Thursdays. To make the PC list, share your e-mail address so the spa can send you information.

Maximize a mini. Consider express treatments such as a mini-facial or 30-minute massage. A shorter facial and half-hour spent in the relaxation area may just give you the boost you need. Plus, with most full-service spas, visitors who book a treatment are free to use the entire facility – saunas, steam rooms, swimming pool, relaxation lounge – for the day.

Surf the Internet.  For other spa savings options, search with city name and “spa discount.”

Go back to school. Cosmetology or massage-therapy schools charge a fraction of their spa counterparts. Most offer a student salon or clinic where treatments are performed under the supervision of instructors. Search for schools of the American Association of Cosmetology Schools (www.careersinbeauty.org) or the American Massage Therapy Association (www.amtamassage.org).

In Dallas, the Salon Professional Academy (214-222-2436) offers facials for $22. Manicures start at $11.

Shop Costco. Another great deal dug up by Consumer Reports’ Shop Smart magazine: Discount warehouse Costco sells two $50  gift certificates for $79.99 (a 20 percent savings). Use the certificates for treatments (even discounted ones) at any spa in the  network.  Make sure you have a local spa that accepts them ands use them right away.

Join the club. Consider a national or regional massage chain. The chains are prone to staffing turnover, and it may take a few visits to find the ideal masseuse, but savings can be significant. For example, Massage Envy has more than 500 storefront clinics nationwide and employs only certified therapists. Members get one massage for $49 to $59 per month (depending on location) with any extras $39 to $49 each.

Hiatus Spa and Retreat in Dallas (214-352-4111; www.hiatusspa.com) offers a similar membership program. Customers pay $59 a month for a 12-month platinum membership or $69 for a six-month gold membership, which gets them one core service such as massage, facial or wrap each month plus unlimited core services priced at the monthly fee. Memberships may be shared by four people in the same household.

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Affordable Spa, Cheap Spa Deals, Day Spa, Spa, Spa Deals, Spa Finder, Texas Day Spa Spa Deal, Spa Discounts

Spa Finders released their top 2009 Spa Trend Predictions

1. Energy Medicine
In 2009 the spa industry will follow suit, with high-voltage buzz around energy medicine and therapies like reiki, qi gong, chakra balancing, healing touch, and magnetic, light and sound therapy.

2. Casinos and Spas: A Good Bet
Placing a high-end spa in a casino hotel was once a long-shot idea, but today casino spas are the most profitable spas in the world. These world-class facilities cater to a free-spending clientele that sees the value both of high-octane indulgence and recharging, healthy pursuits.

3. The Medical and Spa Tourism Shuffle
Watch for the line between spas, medical spas and hospitals to become ever more creatively blurred as the phenomenon of medical or wellness travel evolves. Global consumers are increasingly journeying to access the services they want, need, and can afford.

4. Eco-Embedded Spas: A Deeper Shade of Green
The eco-embedded spa embraces environmental processes that are quietly and meaningfully enmeshed throughout the entire spa, so there’s no demanding efforts required by the spa guest, who is, after all, there to relax.

5. Trains, Boats and Planes: In-Transit Spa-Going
Spa-ing while traveling is reaching a whole new level: trains with fully equipped gyms and spas, planes with spa showers and massage treatments in-flight, health and wellness-oriented cruises, and more. What began as a novelty has turned into big business that uniquely targets today’s captive, over-stressed traveler.

6. Brain Health and Mind Gyms
Brain health is on spa-goers’ minds today, with a vast, aging Baby Boomer population, an Alzheimer’s pandemic, and medical reports touting the need to

keep the brain active to avoid decline. As a result, brain workouts are popping up on both the day and stay spa menu, with activities, education, technologies and therapies that function like gyms for the mind.

7. Learning Labs for Stress Reduction
Spas, out of necessity, will increasingly become learning labs for stress reduction, as consumers realize it takes less than an hour or a ton of expensive treatments to elicit the relaxation response. Look for spa staff to become teachers of take-home, DIY relaxation techniques, as well as a shift from trendy spa rituals-of-the-month to effective stress therapies like breath work, hot baths, meditation, exercise, massage, and even an emphasis on psychological support and the sharing of feelings.

8. Mindful Spending
In a challenging economic year, spa-goers will be looking closely for value and tangible results. Spas will be experimenting with creative ways to attract the consumer, earn their trust and exceed their expectations.

9. Move Over Baby Boomers: Gen X & Y Are Spa-ing Their Way
The core spa clientele is rapidly shifting from Baby Boomers to Gen X and Gen Y, and it’s more than a simple demographic switch: younger generations are now hitting the spa in record numbers, and they’re shaping the experience to meet their unique desires. Spas will need to continue to attract aging Boomers, with their considerable spending power, while catering to new generations who typically reject pampering, embrace wellness, and consider spa-going a natural right.

10. Brands, Brands, Brands
With almost 72,000 spas around the world, spas that establish and broadcast a truly unique brand identity will attract more visitors at a time when consumer budgets are under pressure.

Spa Finder, Spa Trends

Award-winning spa buckles under economy

An award-winning and internationally known wellness spa that has made Port Hope its home for the last four years is closing in January.

Owner Robin Dines announced yesterday that the Hillcrest Victorian Inn – A Valenova Spa will close on Jan. 31, 2009 due to the state of the economy.

“When it comes to tough times, it’s the luxury expenses that people sacrifice first,” Ms. Dines said.

Eight full-time and 22 casual part-time employees have helped the Hillcrest be named one of the world’s top 10 spas by Spa Finder, Inc. It has also won awards from the SpaFinder Reader’s Choice Awards for its treatments and cuisine and hosted clients from all over the world, including Japan, Germany and throughout the United Kingdom.

Ms. Dines said the business’s steady growth ended in the spring of this year, and has been on a “dramatic decline” since then.

“I’m on my own here. I don’t have the staying power,” said Ms. Dines, who noted that choosing to close was a hard and painful decision to make.

“We’re going into a recession, not coming out of one,” she explained, adding she doesn’t believe they could survive what is yet to come in Canada’s current economic crisis.

The Victorian-style red brick mansion that sits on the 13.9 acres of land at 175 Dorset St.West, including a lush forest along the waterfront, will now be up for sale.

“Hopefully someone will buy it that will want to continue the work we started,” said a sad Ms. Dines.

She said her priority now is to keep the spa running at its usual quality until it’s very last day. After that, she has no plans for her own future.

The spa will continue to operate until its closure and advise guests with a reservation past that date that their deposit will be refunded.

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Spa Closing, Spa Finder