Spas are not typically known as being green with the amount of water and energy used in excess to offer ultimate relaxation for guests’, spas are now finding creative ways to “green” themselves that are not only great for the environment, but great for their bottom line as well.

LEED stands for Leadership in Energy and Environmental Design, which is a rating system created by the U.S. Green Building Council to help companies design, build, and operate their structures more sustainably.

Certifications are awarded according to points earned for things such as, design, energy efficiency and water conservation. LEED certifications entail different levels of Copper, Silver, Gold and Platinum in which only 118 buildings have received.

Here are a few spa pioneers whom have earned a LEED accolade and are setting a standard that other spas are soon to follow.

The Palazzo Resort-Hotel-Casino, Las Vegas, Nevada

Is the country’s largest LEED-certified high-rise building. Set on the Las Vegas strip, this resort opened in 2008 boasting an eco-friendly spa, the Canyon Ranch SpaClub offers an assortment of innovative spa treatments such the 100 minute Neuromuscular Therapy. This treatment is aimed to relieve tension headaches, back pain, TMJ, restricted ranges of movement and other musculoskeletal conditions. The service is conducted by a trained neuromuscular therapist, which includes referrals so you can continue treatments when you return home. All treatments incorporate organic spa products as well.

Other novel features include a 40-foot rock-climbing wall, water efficient showers, and valet bicycle parking.

Avalon Hotel & Spa, Portland, Oregon

Oregon’s first Silver LEED certification was awarded to the Avalon Hotel & Spa last August because of its energy and water conservation, recycling, and ethical purchasing efforts. Other reasons to visit this boutique hotel on the Willamette River are for its wine bar, complimentary breakfast, and 30 treatment rooms with Spa Chakra services.

The Lodge and Spa at Callaway Gardens, Pine Mountain, Georgia

The Callaway property sits on 13,000-acre preserve as a dedicated non-profit towards environmental education. The preserve consists of gardens, hiking trails and a butterfly pavilion. Receiving the title as a LEED certified property because it was built with recycled materials and has efficient plumbing, lighting, and air-filtration systems. The 13-treatment room spas uses natural, indigenous products inspired from the gardens that are on the property.

Gala Napa Valley Hotel & Spa, American Canyon, California

The Gala Napa Valley Hotel & Spa was the first hotel to receive the country’s Gold LEED lodging certification. Housing 132-rooms with a spa that is inspired by the wine region it calls home, offering locally sourced grape seeds for scrubs treatments and a restaurant that features seasonal, local and organic produce.

Its unique features that made this property LEED certified are its skylights that are shaped like magnifying glasses to help light interiors and real-time display of the hotel’s energy use in the lobby.

Nusta Spa, Washington, D.C.

The Nusta Spa is the first Gold LEED certified urban day spa in the country. Known as the pioneer for “spa-greening” in an urban environment it received this certification from its energy and water-saving features and waste reduction strategies. Sourcing only organic products along with its signature skincare line that contains sustainable, organic ingredients.

Hotel Terra Jackson Hole, Teton Village, Washington

The Hotel Terra has earned a Silver LEED certification by using an advanced water purification system that purifies wastewater and releases it back into the surrounding land, energy-saving fixtures, nontoxic paints and cleaning supplies. The Chill Spa offers organic and restorative treatments along with cotton robes and reusable water bottles for guests.

Other Spa’s that are in the process of gaining LEED certifications are:

Hyatt at Olive 8, Seattle Washington
Elaia Spa

The Westin Riverfront Resort & Spa, Avon, Colorado
Spa Anjali

Crystal Mountain Resort & Spa, Thompsonville, Michigan
Crystal Spa

Inn by the Sea Cape Elizabeth, Maine
Spa at the Inn by the Sea

Cavallo Point – The Lodge at the Golden Gate, Sausalito, California
Cavallo Point Healing Arts Center & Spa

The Springs Resort and Spa, Pagosa Spring, Colorado
The Springs Spa & Salon

Bardessono, Yountville, California
Spa Therapy Center

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Conde Nast readers name Watermark’s spa one of country’s best

The Watermark Hotel & Spa has been voted one of the top spas in North America by the readers of Conde Nast Traveler.

The Watermark earned an overall score of 92.4, ranking it among the Top Ten hotel spas in the United States, Mexico, the Caribbean and Canada. The complete list is featured in the publication’s April 2009 issue. The Watermark is the only spa in San Antonio to earn a ranking in this year’s Readers Choice Spa Poll.

“We are delighted to have received yet another top accreditation by Condé Nast Traveler and are pleased to have the support of our loyal customers,” says Rusty Wallace, general manager of The Watermark Hotel & Spa. It’s a testament to our outstanding spa staff that our beautiful facility and expert services have earned consistent praise from both San Antonio locals and hotel guests.”

Readers evaluated 79 hotel spas throughout North America on food and dining, location, treatments, spa facilities and spa staff.

“This is an important ranking for us as spas are playing a critical role in providing an escape from the stresses of daily life,” says Liz Hutto, spa director at The Watermark Spa. “Our spa bookings have held strong within the past six months showcasing a real desire by consumers to relax and re-charge.”

The Watermark Hotel & Spa is owned by Irving, Texas-based Omni Hotels. The hotel and spa is located along San Antonio’s River Walk and is a companion property to Omni La Mansion del Rio Hotel.

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Two Hawaii hot spots have been named to Condé Nast Traveler’s Hot list for 2009.

The Royal Hawaiian hotel has been named a hot hotel and the spa at The Ritz-Carlton, Kapalua on Maui made the hot spas list.

The list features hotels, restaurants, spas and nightclubs chosen by the travel magazine’s editors. Most are new establishments.

The Royal Hawaiian has “reclaimed its past glory” with its recent $50 million renovations, the magazine said.

The Ritz-Carlton spa was noted for its large number of treatment rooms and private areas, so the spa never feels crowded.

Full reviews of each hotel, restaurant, nightclub and spa will be in the May issue of Condé Nast Traveler, available April 21.

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Yasmine Klein gets over to Le Petite to refresh her mani-pedi and get her hair styled when she can.

”It’s always fun,” said Yasmine, who has been to Le Petite about five times since it opened in March, ”because it’s painting with all different colors for the nails.”

Forgive her syntax. Yasmine is 4 years old.

That makes her a typical customer at Le Petite Youth Spa, a candy-pink shrine to pint-size pampering, primping and preening.

The North Miami Beach spa targets girls ages 4 to 12. But kids as young as 2 are never turned away.

To fulfill the fairy-tale fantasy, there are frilly vanities for barrette-enhanced hairdos and sparkly makeup applications. Girls put on tiny bathrobes, admire themselves in full-length oval mirrors and climb atop massage tables. A pink shag runway allows clients to show off their spa day results, with camera-clicking parents substituting for paparazzi.

But owner Adriana Cohen says there’s more here than meets the eye.

”We opened a spa that’s not just about putting on nail polish,” said Cohen, 34. “It’s also about having nails that are nice and clean. That’s a nice little thing for girls to have. We’re trying to teach them how to be ladies.”

If feminist Betty Friedan were alive, Le Petite Youth Spa might give her a heart attack.

Learning to be ladies? Didn’t we move past that a few decades ago, along with pancake foundation and conical bras?

Diane Levin, a professor of education at Wheelock College in Boston and an expert on societal influences on children, thinks places like Le Petite are damaging to young girls.

‘When you’re talking about a 4-year-old going to a spa or getting spiffed up and everyone says, `you look so pretty,’ they learn that’s what you do to be successful,” said Levin, author of the book So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do To Protect Their Kids (Ballantine Books, $25).

”They’re not going to develop to their fullest potential if they think the most important thing is how they look,” she said.

Plenty of spas tailor treatments for teens. Some venues, like the spa at the Ritz-Carlton South Beach, give manicures or pedicures to children as young as 6. Eclips Kid’s Salon and Spa in McLean, Va., serves tots as young as 3. But unlike Le Petite, it draws most of its revenue from haircuts, said owner Neena Kundi.

The International Spa Association doesn’t even keep numbers on spas for clients younger than 13.

Satisfied parents say Le Petite teaches positive lifelong habits. Girls learn to sit still for spa services. They are taught to cross their legs. They focus on hygiene.

And, after donning the spa’s tutus, slippers and butterfly wings, the children are instructed on how to walk: shoulders back, heads up.

”At school, they do what they see,” said Mercedes Schamy, who takes her 4-year-old daughter Guilianna to Le Petite weekly for nails and hair. “But here she learns how to be different, like not running [inside] a place like a little boy.”

What’s more, Schamy said, her daughter thrills to it.

“It’s like magic for the girls. More magic than Disney!”

At Le Petite, the young women who perform the spa treatments wear tutus and pink wigs. Cohen’s ”dolls,” as she calls them, are not licensed aestheticians.

Cohen said she teaches them what they need to know, which she admits isn’t much — the services are essentially for show.

Nail polish is applied, but cuticles are never cut. Hair is styled but never trimmed. Facials entail only creamy masks and cucumber slices for the eyes. Body massages are entirely superficial.

Cohen says the girls are never made to look like pageant queens. The spa takes a more wholesome approach, Cohen said, with light makeup applications and demure pink nail polish.

”It’s all make-believe,” she said.

The spa is foremost a birthday party destination. But enough parents asked for regular visits that Cohen now takes appointments or walk-ins two afternoons a week.

Prices start at $20 for any two services. An hour’s worth of all six treatments is $50. And a two-hour birthday party for 10 girls costs $550, cake not included.

A spa devotee herself, Cohen spent her childhood in Arequipa, Peru, where ”I was the little tomboy,” she said. “It wasn’t until I became a wife that I got very, very girly.”

She moved to Miami in 1991 and later opened a Belini furniture store in Coconut Grove. The idea for Le Petite came about when her twin girls, Natalie and Rachel, now 4, began pleading to join her for a day at the spa, she said.

Yasmine Klein’s mother, Sharon Klein, said she understands the allure for preschoolers firsthand. ”They get to emulate their moms,” Klein said.

Kerri Egozi took her three girls to Le Petite for the first time last week to mark the eldest’s birthday. She was delighted with the experience.

Still, she doesn’t want the girls getting used to the princess treatment.

”Once in a while, maybe once a year, I don’t see anything wrong with it,” said Egozi, whose daughters — 2, 4 and 6 — had their cheeks streaked with glitter and nails freshly painted.

”You have to keep it grounded. You can’t go and do this every time,” Egozi said.

Cohen argues that only good things can come from a moisturized face and combed hair.

”The more relaxed you are and clean you are,” she said, “the better you are inside.”

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For years, Michelle Palmer, a lawyer in Manhattan, bounced from aesthetician to aesthetician having her skin cleaned, assessed and exfoliated, simply because she had always heard that facials were the best way to get glowing skin.

“I never did a ton of research to figure out what those products were doing, or whether or not I could get results at home, or whether I was better off going to see a dermatologist — this is what single women in the city did,” said Ms. Palmer, 36, who paid anywhere from $100 to $250 per session.

Aestheticians and spas have long promoted such routine facials as required maintenance for radiant skin. But dermatologists don’t necessarily agree. Today’s bloated and breathless spa menus promise more than a mere facial can deliver, dermatologists say, and have people thinking that monthly facials can be their first line of defense against wrinkles.

“People will say, ‘I’ve had facial after facial and I still have wrinkles,’ ” said Dr. Amy Derick, a board-certified dermatologist from Barrington, Ill. “They have unrealistic expectations of what facials can do.”

Meanwhile, aestheticians say that some doctors downplay how effective their treatments are because they don’t want their patients consulting the facialist down the street. “They’re bad-mouthing us because they want our business to go to them,” said Wendei Spale, an aesthetician of 14 years and the owner of Peace of Mind Skin & Body Care in the Studio City neighborhood of Los Angeles. “If my clients go to them, they’re going to talk them into fillers, Botox or a super strong peel they don’t need.”

Facials, a pillar of the $10.9-billion spa industry, are the third most popular service at spas nationwide, after massages and nail care, according to the International Spa Association.

Some facials are marketed as massages for the face, relaxation pure and simple. But most spas and aestheticians also offer a dizzying array of results-oriented facials that claim to do far more.

Aestheticians say that so-called oxygen facials can plump skin, produce collagen and regenerate new cells. A company called Intraceuticals has its technology in 300 spas, resorts and doctors’ offices nationwide. It uses pressurized oxygen to deliver modified hyaluronic acid to the face, but doesn’t have any research to back its machine, said Deirdre Burke, the director of sales and education. Still, the company believes in its efficacy, she said, adding, “If you have had a treatment, you’re a believer.”

But without scientific evidence, many dermatologists remain unconvinced. “Show me the data that oxygen facials make the skin better,” said Dr. Jeffrey Dover, a director of SkinCare Physicians, a comprehensive dermatology practice in Chestnut Hill, Mass.

Exhale spa, with outposts in Dallas and in Santa Monica, Calif., promotes a $195 “non-surgical face lift” on their Web site that entails using “sub-sensory microcurrent waves to tone and lift facial muscles.” And the Manhattan flagship store of Dr. Nicholas Perricone, a board-certified dermatologist, offers an electro-stim lifting facial, which his site says is a “non-invasive ‘face lift’ ” that will “stimulate facial muscles to perform more youthfully….”

Dr. Derick, who isn’t familiar with these two particular facials, suggests that massaging of the skin alone can cause temporary swelling, which may be responsible for that lifting effect after a facial.

What then can consumers expect from deep cleansing, microdermabrasion and other staples of today’s facials?

To rid oneself of some of the outermost dead-cell layers, old-fashioned exfoliation, microdermabrasion or a glycolic peel will do the trick, many dermatologists say. A salicylic peel may help diminish sun spots, they say, and acne sufferers may benefit from a meticulous extraction of clogged pores.

More and more dermatologists are hiring aestheticians to perform such services. Ms. Palmer, now married, found her facialist of three years, Rowena Woo, at her dermatologist’s office, Tribeca Skin Center in Manhattan. “If client wants an ‘anti-aging’ facial, we don’t have that,” said Ms. Woo, who sticks to basics like cleaning, extraction and exfoliation.

Dr. Arielle Kauvar, the director of New York Laser & Skin Care in Manhattan, doesn’t offer facials per se, but she does offer microdermabrasion as well as glycolic and salicylic peels. “From a pure budgetary standpoint, facials can add up,” she said. She’ll advise patients who dislike their frown lines or crow’s-feet and spend hundreds of dollars on anti-aging facials to consider Botox. “The same amount of money would at least erase those wrinkles,” she said. (Temporarily, of course.)

Dr. Leslie Baumann, a dermatology professor at University of Miami, ignited a firestorm recently when she wrote on her Skin Guru blog for Yahoo that facials are a waste of money. Outraged aestheticians and their followers made up a lot of the 1,453 commenters. Two criticisms were particularly sharp: that aestheticians “often don’t know which products are right for the skin of each client” and that facials cause breakouts most of the time.

Dr. Baumann has since said that aestheticians play a vital role advising clientele about home care and the wearing of sunscreen. However, she is astonished that some of her new patients “throw facials in at the level of sunscreen.”

Dr. Baumann said: “Getting a facial is a great cost to cut,” because, unlike sunscreen, “it’s not doing anything preventative or anything long term for your skin.”

Some aestheticians and their satisfied clients wouldn’t agree. Nancy Girten, a 50-year-old geologist from Los Angeles, used to have sun spots on her face, but since she started getting lactic acid peels 12 years ago from Ms. Spale, she is convinced that her skin tone has evened out significantly.

Dermatologists are also wary of facials that aren’t customized. “If you drop into a hotel, they do a similar thing to everybody,” said Dr. Dover, who has had aestheticians on staff since 2000, and is the co-author of “The Youth Equation.” “It’s a recipe.”

Such one-fits-all recipes where the aesthetician may not even do an initial skin assessment can backfire. Take the case of Dr. Dover’s wife, who is also a dermatologist. “She’s gone for spa facials where they put things on her skin that should never be put on,” he said. “Then they do a massage, and she breaks out in deep tender pimples.” Now she gives to others any gift certificate she receives for a facial. “The standard in the industry has to include a complete analysis of the skin,” said An G. Hinds, the president of Catherine Hinds Institute of Esthetics in Woburn, Mass. “Every aesthetician should know this.”

But often the consumer is the one to guess which facial might work. Dermatology Partners, a practice with three aestheticians in Wellesley, Mass., circumvents this by only booking the hour, not the service, said Milena Turok, the director of aesthetics. “We analyze,” she said. “It’s dangerous for a patient to pick a treatment.”

Demand customization, advised Celeste Hilling, the founder of Skin Authority, a product line used at 62 resorts and 37 doctors’ offices nationwide. “At the end of the day whether you’re spending $40 or $400,” she said, “if that facial doesn’t have active ingredients for what you want, it’s not worth it.”

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With the economy slumping and fuel prices soaring, facials and massages may not be a top priority for consumers on a budget.

“You can still go and have a spa experience without spending a ton of money,” says Veronica Cole of the Ojai Valley Inn & Spa in Ojai, Calif. “Many spas, like ours, offer use of our facilities with one treatment, so you can come spend hours relaxing.”

In other words, if you can’t afford a weekend or overnight stay, consider booking one massage or scrub at a destination spa, which usually entitles you to use the pool, steam room and other facilities for the day.

The Ojai Valley Inn, located not far from Los Angeles, is a destination spa known for its blooming lavender gardens and an approach that draws on Native American traditions. Cole said carving out an hour or two and hanging out at the spa can be relaxing enough to make you feel like you’re on a mini-vacation.

Jaime Huffman of the Grove Park Inn Resort & Spa in Asheville, N.C., said more 50-minute massages have been made available recently instead of more expensive 80-minute massages.

The Cliff House Resort & Spa in Ogunquit, Maine, offers a $99 spa sampler on Sundays.

Booking midweek is usually cheaper than weekend trips, and spa owners suggest asking about specials like a mother-daughter discount or a family discount. Most spas have them but don’t necessarily talk them up.

Cole also suggested asking the therapist or aesthetician for tips on how to continue the regimen at home.

“It’s not that we don’t want you to come and stay with us for days – we do,” she said. “But if it’s a choice between thinking it’s too expensive and skipping it altogether, we’d rather you just come for something small.”

Spas are still growing despite the economy: 138 million people visited spas around the country in 2007, according to the most recent industry figures from the International Spa Association. And spa revenue in 2007 was $10 billion, the organization said, up from just over $9 billion the year before. Data for 2008 shows that spas continue to grow, the association said.

Spa operators also suggest considering a spa vacation as an alternative to going to Europe or taking some other big trip. There’s rarely a need to drive once you’re at a destination spa, so you won’t be spending money on gas. And an all-inclusive booking means that lodging, food, pools, the locker room and other amenities and facilities like hot tubs and steam rooms are included in the cost.

“You can really retreat to a spa, and there are no unaccounted costs because you pay upfront,” said Lola Roeh, general manager of the Osthoff Resort, which is home to the Aspira Spa in Elkhart Lake, Wis. “You can chose to add on costs, like additional treatments, but that’s up to you.”

Destination spas can be pricey – $500 for a weekend or more – but it’s possible to cut other costs if you decide to vacation at one. The Lodge at Woodloch, located about two hours outside of New York in Hawley, Pa., is far enough away from the city that visitors can feel like they’re on a real vacation, but close enough to take a bus or train from Manhattan and save on gas. And you don’t have to stay a week or five days – many spas offer two-night stays that can still be relaxing.

Many other spas are located outside of major metropolitan areas, like Kohler’s newest day spa in Burr Ridge, Ill., outside Chicago. The company, known for its faucets, paired a showroom with the spa so clients can sit in whirlpools or fancy tubs and do shopping for remodeling, too.

Along with tips for spa-goers on a budget, other themes emerged at the Aug. 21 spa meeting. Here are five trends shaping today’s spa experience.

BUSY BEES: Many spas are catering to the stresses on busy workers. The Spa of Colonial Williamsburg in Williamsburg, Va., is offering a Wi-Fi massage geared toward the muscles you use when you’re at the computer. Mohonk Mountain House in New Paltz, N.Y. offers meditation to help calm nerves.

THE FIRST TIME:

Ginn Hammock Beach Resort in Palm Coast, Fla., offers a clothed massage – for people who are afraid of going in the buff to a treatment. A survey of spa-goers last year found 70 percent who hadn’t tried a massage were uncomfortable with being naked or partially naked. This massage eases people into the treatment – and hopefully allows them to feel more comfortable to go full Monty later on.

COUPLES TOO:

Ginny Lopis of The Lodge at Woodloch says she’s seeing more and more couples booking spa getaways. At least half the guests these days are male, she says. “It’s really not just for ladies anymore,” she said. “We get husbands and boyfriends here who really enjoy it.” Other spas say they are seeing more couples, also.

GO GREEN:

Spas are getting greener, from homeopathic treatments at the JW Marriott Spa Collection to an eco-friendly spa at Mohonk Mountain House that uses organic products made from locally grown ingredients. The Kohler spas are big on water conservation, and use eco-friendly shower heads and toilets.

DISTINGUISH FROM THE MASSES:

With more than 18,000 spas around the country, establishments are distinguishing themselves by offering unique treatments and products. The Four Seasons Hotels & Resorts spas offer a lava shell neck treatment, which uses shells, applied in the same way that heated stones are sometimes used in massage.

The Lake Austin Spa Resort located outside Austin, Texas, offers yoga and spa treatments for those with asthma and allergies.

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Men Flock to NJ Spa To Escape Troubled Economy
Men in NJ are finding that the spa provides some much needed relief from the daily pressures caused by the turbulent economy. Spas in NJ like Aquamedica Salon and Day spa report seeing higher visits from men during the past few months.
Aquamedica Salon and Day Spa in Long Branch, NJ was on to something good when they decided to create an exclusive menu of services specifically tailored to the well being of men. Since the economy has suffered, the ocean front spa in Pier Village says they have seen more men coming in for massages, facials and other grooming treatments.

One reason may be the significant amount of pressure men are feeling to support their families financially and emotionally during these troubled times. With most of the men being the breadwinner of the family, the stress is on to keep their familie’s financials in line.

With the mounting pressure, men are turning to spas like Aquamedica Salon and Day Spa in Long Branch, which has an exclusive menu of services dedicated to the needs of men. With private changing quarters, steam room and a peaceful relaxation Dream Room, men can enjoy an experience all their own and get a much needed break from life’s daily stressors.

The men’s spa services offered at Aquamedica are available online and can be purchased as a gift certificate. Please visit Aquamedica to view the full menu.

In November of last year, Aquamedica launched their ‘Aquamedica Cares’ initiative. The program offers their full service, luxury spa treatments at a fraction of the cost. Consumers can save as much as 50% off massages, facials, manicures and pedicures. Giant savings are announced each week and posted on their website. The big discounts allow men, women, and teens to continue to enjoy their favorite Aquamedica Spa services even on the strictest budgets.

About

AQUAMEDICA Salon and Spa is a full service salon and day spa located on the ocean front boardwalk of Pier Village in Long Branch, New Jersey. Their ideal location, nestled on the boardwalk of New Jersey’s most highlighted lifestyle center for shopping, dining and entertainment, makes Aquamedica a true destination for health, wellness and happiness.

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