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Repechage Skin Care Comes to Leesburg FL Day Spa

May 5th, 2009

Spa introduces new product line

J Scott Berry wants to bring a little bit of New York City to Leesburg.

Berry, owner of J Scotts Day Spa in Downtown Leesburg, is introducing a new makeup line by Repechage, a New York City-based company.

The spa has already been offering the 29-year-old company’s acne product for a year now with great success he said.

But the makeup is something entirely different the spa is now offering. It’s a mineral, organic blend, Berry said.

“It’s now topping every professional product on the market,” he said.

Up until now the problem with mineral and organic blend makeup products is they don’t give women the coverage they desire, Berry said.

“Women want makeup to give them coverage and makeup that’s easy to use,” Berry said. “Most mineral makeups out there don’t do that.”

Repechage concocted a liquid mineral makeup that gives coverage, doesn’t clog pours and is good for the skin, he said. The new makeup line also does not accentuate the fine lines that come with aging, as most mineral makeups do, he said.

J Scotts Day Spa is holding a huge promotion during May to celebrate Mothers Day and the spa’s four-year anniversary, Berry said.

Spa estheticians will give complementary makeup applications all month. Women who buy a four-layer facial — which includes three layers of seaweed, two massages and fourth layer mineral mask — will also receive a free complementary makeup application.

“We’re running all kinds of specials on facials,” Berry said. “It’s really my salute to women’s month.

For more information about J Scott’s Day Spa call 787-7722.

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Repechage Spa Locations

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Day Spas are key to stress reduction

May 5th, 2009

 

Spas have long been considered a haven where the very wealthy go to pamper themselves.

But since the economic downturn, they’ve morphed into something more — a place where overly stressed jitterbugs worried about job stability can go for a few moments of unadulterated relaxation.

That’s what Laurie Mancuso, owner of Bellus Tu Day Spa in Kings Mountain, said she has been seeing for months. Instead of more expensive treatments, folks are opting to fit on-the-go facials and quickie rubdowns into their schedules.

“People are so stressed out that they’re not sleeping, and they want to know what they can do without taking Tylenol PM,” said Mancuso, a former nurse and licensed aesthetician.

It’s a national trend. A recent article in The New York Times said that weekly traffic to the “stress-management” category of Spafinder.com has doubled since the summer.

“It’s not just a luxury anymore. It’s not just for rich people, it’s for everybody,” said Kevin Jones, a massage therapist at Bellus Tu. “More and more people are coming in and their biggest complaint is stress. But during a massage, they can lay there and relax for an hour while the stress of everyday life just melts away.”

The economy is a constant topic of conversation at Spa South Salon in Gastonia, owner Jack Ward said. Ward said that all of their spa services have done fairly well, even in this economy. He said that’s because people are using spas as an escape from all of the doom and gloom they’re hearing about.

“You can get a $25 manicure and have someone massage your arms much easier than you can more expensive services like new clothes and new cars, those things we used to do to reward ourselves,” Ward said.

While any spa treatment can be relaxing, Ward said, he recommends a massage to work out the tension in the neck, back and shoulders for a person under extreme stress. Mancuso said she always recommends regular facials, especially for women, who tend to show their stress in the form of acne and bags under their eyes.

And treatments go beyond the actual 30 to 60 minutes regular folks are spending at spas. Ward touted the longer-term benefits massage treatments can have in encouraging general relaxation.

Jones added that it’s important to educate clients on inexpensive things they can do at home to stay relaxed after their visit — sleeping with pillows under their knees to help alleviate lower back pain, performing quick stretches as they enter doorways, placing ice cold green tea bags or sliced cucumbers on their eyes and carrying simple tote bags instead of heavy, oversized purses.

“Most people can’t afford to come here every day,” Jones said.

Still, an occasional trip to the spa can be worth the therapeutic benefits of a treatment and the unbiased ear of a therapist, particularly during troubled times.

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Best Spa in Pittsburgh PA – Spa Uptown

May 4th, 2009

Voted “Best Spa in Pittsburgh” by Citysearch. Spa Uptown has recently undergone positive changes that we would love to share with you. We want you to make our spa your urban retreat, where you can relax, rejuvinate and renew your spirit.


Geri Mataya, President Spa Uptown

Letter to our Clients:
I would like to extend a Thank You to all of the wonderful guests we encounter on a daily basis.

Spa Uptown has recently undergone positive changes that we would love to share with you. We want you to make our spa your urban retreat, where you can relax, rejuvinate and renew your spirit.

We understand the financial restraints our economy has put on many families and we know that it is more important than ever to feel good in a down economy. We want you to continue treating yourself and we want to help…During the coming months, we will be offering e-mail specials and incentives for your favorite services. We hope they will make a difference in your lives. Be sure you give us your e-mail, if you are not already signed up….. Don’t miss out on these opportunities to continue to pamper yourself. 

We hope together we can get through these slump times to a bright new future. Thank you again for your patronage.

Geri

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Flemington NJ Day Spa Workshops for Woman

May 4th, 2009

Flemington Spa Invites Women To Workshop Series

 A series of workshops for women will be presented at Tranquil Touch Day Spa most Mondays and Tuesdays in May.

It is meant to help women ease fears, calm inner and outer chaos, tap inner resources, receive support without judgment and form a circle of support in the community.

The schedule is:

  • Monday, May 4, 7-9 p.m. — Peg Dahme, financial planner will educate and empower you to take control of your money. She will answer questions, too.
  • Tuesday May 5, 7-9 p.m. — Mary Stabile promises to help you tap into the healing of your own inner soul and celebrate your possibilities.
  • Monday, May 11, 7-8 p.m. — Armand Egidi MSW, LCSW, will help uncover your “inner knowing.” Ask him how he can help you. From 8 to 9 p.m., Kristin Tomlinson, yoga instructor and massage therapist and will discuss how yoga and meditation can help busy women stay centered. She will offer a guided mediation.
  • Tuesday, May 12, 7-9 p.m. — Jenny Fisher, author of The Feminine Side of Leadership, will offer practical ways to deal with difficult issues in the workplace by applying both strength and heart to your personal leadership style.
  • Monday, May 18, 7-9 p.m. — Kim Bragg, CPA of Bragg & Karnoff, will explain the new tax laws.
  • Tuesday, May 19, 7-9 p.m. — Life coach Gail Patterson will tell “how to be certain in uncertain times,” helping you tap into the depths of your inner wisdom and strength.
  • Tuesday, May 26, 7 p.m. — All participants and speakers are invited to a final celebration. Light appetizers will be served.

Although there is no charge for the programs, a $5 donation is asked. The participants will decide upon a charity to receive the money.

Seating is limited, so call 788-5573 for reservations.

The spa is on Route 31 and New York Avenue.

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Spa for Less – Find Spa Deals

May 3rd, 2009

Hot stone massage. Chocolate body scrub. Seaweed thalassotherapy wrap. All sound lusciously decadent and expensive.

Even the $10.9 billion spa industry admits prices are inching up, with some massages reaching $250 at the chicest of resorts. But you don’t have to pay full price. Just like the airlines and hotels, spas operate using yield management, meaning that when things are slow and the economy nosedives, prices drop. You can benefit if you learn when and what to book. Here are tips.

Weather your savings. If your destination has a particularly hot summer (Arizona) or cold winter (Maine), off-season specials may be only a thermometer away. Even five-star resorts have an off-season and a busy season. In the off-season, hotels use room discounts to attract guests, then toss in spa discounts to sweeten the deal.

Timing counts. Every spa has off-peak hours of operation: when it first opens, around noon and late in the day. Tuesdays and Wednesdays tend to be slow days. Check if services cost less at some days or times.

Ask and ye shall receive. If you’re a walk-in client, ask about daily specials. Say you’ll come early or are willing to use the newest employee. Many spas offer discounted services to fill unbooked time. Occasionally, day spas slash prices for any first-visit treatment, such as a manicure or facial, in the hope you’ll become a repeat customer.

Or, e-mail spas ahead of time and ask about discounts for business travelers. Julie Gallaher of ThingsYouShould Do.com suggests, “Write something like, ‘I’m going to be in your town next month, but I’m on a budget, so I’m looking for something affordable.’ ”

Also, check for special-occasion discounts. For example, Glen Ivy Hot Springs (www.glenivy.com) in southern California offers free spa admission on guests’ birthdays.

Less is more. Services that require extensive training (Thai massage, Shiatsu, cranio-facial, etc.) cost more. So will a spa’s signature treatments because of the more expensive products used. Among the most overpriced spa services, manicures and pedicures as much as triple what a typical nail salon charges.

Bundle up. Bundling several treatments on one day can reduce the cost 10 percent to 20 percent over à la carte services. If you don’t want a particular service in the package, some spas will substitute.

Cast your net wide. Look off-property or outside resort areas where the facilities are often equal in quality but far less in cost. Within a mile of Honolulu’s Waikiki is Aloha Lomilomi (www.aloha lomilomi.com), which specializes in the Hawaiian lomilomi massage with extra discounts for those older than 65. Ask your hotel concierge if any neighborhood spa offers discounts to hotel guests, advises Mary Hall, author of the Recessionista Blog.

Frequency pays. If you’re in a location for a couple of weeks or visit frequently, you may be able to buy a series of treatments – say, six for the price of five – to be used within a specified time. Some spas offer a frequent-user card. The Spa at Inverness (www.invernessspa.com) in Denver offers a Relaxation Rewards card. After 11 visits that rack up $95 or more each in services, you receive a free treatment of choice.

Show your loyalty. Most spas offer loyalty programs for local or repeat customers. The Relache spa at the Gaylord Texan Resort in Grapevine (817-778-1800; www.gaylord hotels.com/gaylord-texan) offers the Preferred Customer program. Participants get 20 percent off all services on Mondays through Thursdays. To make the PC list, share your e-mail address so the spa can send you information.

Maximize a mini. Consider express treatments such as a mini-facial or 30-minute massage. A shorter facial and half-hour spent in the relaxation area may just give you the boost you need. Plus, with most full-service spas, visitors who book a treatment are free to use the entire facility – saunas, steam rooms, swimming pool, relaxation lounge – for the day.

Surf the Internet.  For other spa savings options, search with city name and “spa discount.”

Go back to school. Cosmetology or massage-therapy schools charge a fraction of their spa counterparts. Most offer a student salon or clinic where treatments are performed under the supervision of instructors. Search for schools of the American Association of Cosmetology Schools (www.careersinbeauty.org) or the American Massage Therapy Association (www.amtamassage.org).

In Dallas, the Salon Professional Academy (214-222-2436) offers facials for $22. Manicures start at $11.

Shop Costco. Another great deal dug up by Consumer Reports’ Shop Smart magazine: Discount warehouse Costco sells two $50  gift certificates for $79.99 (a 20 percent savings). Use the certificates for treatments (even discounted ones) at any spa in the  network.  Make sure you have a local spa that accepts them ands use them right away.

Join the club. Consider a national or regional massage chain. The chains are prone to staffing turnover, and it may take a few visits to find the ideal masseuse, but savings can be significant. For example, Massage Envy has more than 500 storefront clinics nationwide and employs only certified therapists. Members get one massage for $49 to $59 per month (depending on location) with any extras $39 to $49 each.

Hiatus Spa and Retreat in Dallas (214-352-4111; www.hiatusspa.com) offers a similar membership program. Customers pay $59 a month for a 12-month platinum membership or $69 for a six-month gold membership, which gets them one core service such as massage, facial or wrap each month plus unlimited core services priced at the monthly fee. Memberships may be shared by four people in the same household.

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The Watermark Hotel & Spa San Antonio Texas -has been voted one of the top spas

April 28th, 2009

Conde Nast readers name Watermark’s spa one of country’s best

The Watermark Hotel & Spa has been voted one of the top spas in North America by the readers of Conde Nast Traveler.

The Watermark earned an overall score of 92.4, ranking it among the Top Ten hotel spas in the United States, Mexico, the Caribbean and Canada. The complete list is featured in the publication’s April 2009 issue. The Watermark is the only spa in San Antonio to earn a ranking in this year’s Readers Choice Spa Poll.

“We are delighted to have received yet another top accreditation by Condé Nast Traveler and are pleased to have the support of our loyal customers,” says Rusty Wallace, general manager of The Watermark Hotel & Spa. It’s a testament to our outstanding spa staff that our beautiful facility and expert services have earned consistent praise from both San Antonio locals and hotel guests.”

Readers evaluated 79 hotel spas throughout North America on food and dining, location, treatments, spa facilities and spa staff.

“This is an important ranking for us as spas are playing a critical role in providing an escape from the stresses of daily life,” says Liz Hutto, spa director at The Watermark Spa. “Our spa bookings have held strong within the past six months showcasing a real desire by consumers to relax and re-charge.”

The Watermark Hotel & Spa is owned by Irving, Texas-based Omni Hotels. The hotel and spa is located along San Antonio’s River Walk and is a companion property to Omni La Mansion del Rio Hotel.

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Spas The Best Stress Buster in Gastonia NC

April 16th, 2009

 

Spas have long been considered a haven where the very wealthy go to pamper themselves.

But since the economic downturn, they’ve morphed into something more – a place where overly-stressed jitterbugs worried about job stability can go for a few moments of unadulterated relaxation.

It’s what Laurie Mancuso, owner of Bellus Tu Day Spa in Kings Mountain, said she’s been seeing for months. Instead of more expensive treatments, folks are opting to fit on the go facials and quicky rubdowns into their schedules.

“People are so stressed out that they’re not sleeping and they want to know what they can do without taking Tylenol PM,” said Mancuso, a former nurse and licensed aesthetician.

“It’s not just a luxury anymore. It’s not just for rich people, it’s for everybody,” said Kevin Jones, a massage therapist at Bellus Tu. “More and more people are coming in and their biggest complaint is stress. But during a massage, they can lay there and relax for an hour while the stress of everyday life just melts away.”

The economy is a constant topic of conversation at Spa South Salon in Gastonia, said owner Jack Ward. Ward said that all of their spa services have done fairly well, even in this economy. He said that’s because people are using spas as an escape from all of the doom and gloom they’re hearing about.

“You can get a $25 manicure and have someone massage your arms much easier than you can more expensive services like new clothes and new cars, those things we used to do to reward ourselves,” Ward said.

While any spa treatment can be relaxing, Ward said he recommends a massage to work out the tension in the neck, back and shoulders for a person under extreme stress. Mancuso said she always recommends regular facials, especially for women, who tend to show their stress in the form of acne and bags under their eyes.

And treatments go beyond the actual 30 to 60 minutes regular folks are spending at spas. Ward touted the longer term benefits massage treatments can have in encouraging general relaxation.

Jones added that it’s important to educate clients on inexpensive things they can do at home to stay relaxed after their visit – sleeping with pillows underneath their knees to help alleviate lower back pain, performing quick stretches as they enter doorways, placing ice cold green tea bags or sliced cucumbers on their eyes and carrying simple tote bags instead of heavy, oversized purses.

“Most people can’t afford to come here every day,” Jones said.

Still, an occasional trip to the spa can be worth the therapeutic benefits of a treatment and the unbiased ear of a therapist, particularly during troubled times.

“At a local day spa environment,” Ward said, “there’s a reasonable enough cost associated with treatment that most individuals are still able to afford it.”

Benefits of Massage

Massage has been found to have several benefits, including:

- Enhancing general health, such as improving circulation of blood, relaxing muscles and improving joint mobility, and encouraging general relaxation.

- Alleviating problem conditions like general muscle tension and aches, muscular back pain and tension headaches.

- Relieving stress by triggering the relaxation response, relaxing tense muscles and reducing anxiety levels.

Never Had A Massage? Here’s What You Need to Know

Here are a few tips to help make your first visit comfortable.

Modesty. You’ll be draped with a sheet or large towel. You may choose to be totally or partially unclothed and private areas should be covered at all times.

Talking. Some people need silence to relax, while others prefer a more social interaction. Always give the therapist immediate feedback if you experience any discomfort.

Oil. Oil, lotion or another lubricant is commonly used to allow the therapist’s hands to slide over the skin. Make sure your therapist is aware of any allergies you may have.

Payment. Payment is usually due immediately before or after the session. Be sure to check when you schedule your appointment. Also check to see if your insurance covers therapeutic massages.

Tipping. Tipping is common in places such as health clubs, beauty salons or resorts.

Gender. The gender of your massage therapist is mainly a matter of personal preference and comfort. 

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Mitchell’s Salon & Day Spa Cincinnati Ohio Opened New Location

April 16th, 2009

Bedecked in more than $2 million of decorative glass, massage chairs and a shower that rains in color, Mitchell’s Salon & Day Spa will open its new location April 15.

The salon, at the developing Kenwood Towne Place in Sycamore Township, is about a third larger than its 21-year-old space down the street on Montgomery Road, and includes the added services and breathing room to use it. Employing a staff of roughly 80, salon founder and owner Deborah Schmidt expects to add 10 more, and sales are projected to increase over the next 12 months by 10 percent to 15 percent (prices for services will not change).

“We definitely want this to be a resort atmosphere,” Schmidt said, after passing through the granite-counter bathrooms and dimly lit relaxation parlor, with its chaise lounges of muted gold. “When you are here at the spa, we want you to feel like you are at a resort.”

Schmidt and Michael Batchelor, general manager at Mitchell’s, took time a few days before the opening to provide a tour. Schmidt invested $2.2 million in the new space, and it shows. The 13,600-square-foot location, with its expanded manicure and pedicure rooms, spacious salon and 10-room spa, is adorned with quartz-tile walls, locally produced art and custom-made glass throughout. The wall of the main entry is slate, and the Mitchell’s sign hangs against backdrop of highly polished copper.

Accessing that main entrance may take a while, however. Kenwood Towne Place, also anchored by Crate & Barrel, the Container Store and Kroger Marketplace, has been mired in liens and lawsuits filed by subcontractors who say they have not been paid in months. But several of the tenants are up and running, and Mitchell’s is easily accessible from the elevators in the parking deck.

“This is a magnificent location,” Schmidt said. “I think the building will ultimately be successful. It just ran into a hiccup.”

The Mitchell’s space can best be described as handsome. It is not gender-specific, not ultra-feminine like many salons and spas. This is intentional, Schmidt said. Roughly 17 percent of her clients are men, and the figure is growing. So there is a men’s locker room along with the women’s, and the colors, lighting and fixtures all were carefully selected to appeal to both.

Overall, the style is minimalist. The tables and bureaus, for example, are dark paneled and the colors lean toward warm earth tones. The chandeliers are simple wheels of dark copper, and the floors are porcelain tile, one of the few surfaces that can withstand the chemicals and beatings a salon dishes out.

Many of the amenities at Mitchell’s current location – the refreshment area, the Macintosh computers, the catered lunches – will carry to the new locale, but with more space. The salon in particular is much more capacious, each of the 29 work stations is equipped with two right-angle mirrors and streamlined cabinets to handle laundry, trash and anything else that might pull a workers from her space. Of the added amenities: a photo booth, where clients can have their new style photographed, or e-mailed, for future reference. It will be available within 30 days of the salon’s opening.

“You haven’t seen anything,” Schmidt said. “Wait until you see the spa.”

Separated from the rest of the salon, the spa is beyond a glass-paneled door. Down a long hallway stand 14 rooms, for treatments, relaxation, changing and, at the very end, dining. Schmidt walks through each, pointing out the custom cabinets that hide the hot stones and facial scrubs. Gilded art work and glass-tile trim adorn the walls. Four rooms are for massage, five are for skin treatments, and one is the water treatment room, where a client can have a luxurious vichy shower, with seven massage heads, followed by the multi-colored waterfall shower, also new.

“It feels,” Schmidt said, “like you died and gone to heaven.”

The dining room, which seats 17, will be catered by the Cheesecake Factory next door, at Kenwood Towne Centre.

Running a salon of this size requires a lot of maintenance. Behind the scenes, two industrial-sized washers and dryers handle dozens loads a days. There are five water heaters, and a kitchen where incoming food is plated and garnished (dishes from Crate & Barrel).

A salon of this size also requires a lot of staff. So in addition to the stylists and manicurists (of which there is always a shortage), there is a graphics designer, a vice president of education (for staff) and a bridal coordinator. Schmidt shares her office, she said, with the head of information technology.

Winding up the tour, Schmidt remembers that Mitchell’s was recently chosen by Procter & Gamble Co. (NYSE: PG) as one of five U.S. flagship salons to carry its Sebastian products. With so much going on, it just slipped her mind. She still had to say goodbye to the old location.

Mitchell’s closed its former location, at 8118 Montgomery Road, April 11. The staff held a sleepover there that night.

Mitchell’s operates locations in Hyde Park, West Chester, Northgate and Tri-County and also owns Pump Salon in Norwood. A second Pump is opening May 15 at Kenwood Towne Centre in the former Walden Books locations.

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Mitchell’s Salon & Day Spa Corporate Profile

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Miami FL Childrens Day Spa

April 16th, 2009

le-petite-spaYasmine Klein gets over to Le Petite to refresh her mani-pedi and get her hair styled when she can.

”It’s always fun,” said Yasmine, who has been to Le Petite about five times since it opened in March, ”because it’s painting with all different colors for the nails.”

Forgive her syntax. Yasmine is 4 years old.

That makes her a typical customer at Le Petite Youth Spa, a candy-pink shrine to pint-size pampering, primping and preening.

The North Miami Beach spa targets girls ages 4 to 12. But kids as young as 2 are never turned away.

To fulfill the fairy-tale fantasy, there are frilly vanities for barrette-enhanced hairdos and sparkly makeup applications. Girls put on tiny bathrobes, admire themselves in full-length oval mirrors and climb atop massage tables. A pink shag runway allows clients to show off their spa day results, with camera-clicking parents substituting for paparazzi.

But owner Adriana Cohen says there’s more here than meets the eye.

”We opened a spa that’s not just about putting on nail polish,” said Cohen, 34. “It’s also about having nails that are nice and clean. That’s a nice little thing for girls to have. We’re trying to teach them how to be ladies.”

If feminist Betty Friedan were alive, Le Petite Youth Spa might give her a heart attack.

Learning to be ladies? Didn’t we move past that a few decades ago, along with pancake foundation and conical bras?

Diane Levin, a professor of education at Wheelock College in Boston and an expert on societal influences on children, thinks places like Le Petite are damaging to young girls.

‘When you’re talking about a 4-year-old going to a spa or getting spiffed up and everyone says, `you look so pretty,’ they learn that’s what you do to be successful,” said Levin, author of the book So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do To Protect Their Kids (Ballantine Books, $25).

”They’re not going to develop to their fullest potential if they think the most important thing is how they look,” she said.

Plenty of spas tailor treatments for teens. Some venues, like the spa at the Ritz-Carlton South Beach, give manicures or pedicures to children as young as 6. Eclips Kid’s Salon and Spa in McLean, Va., serves tots as young as 3. But unlike Le Petite, it draws most of its revenue from haircuts, said owner Neena Kundi.

The International Spa Association doesn’t even keep numbers on spas for clients younger than 13.

Satisfied parents say Le Petite teaches positive lifelong habits. Girls learn to sit still for spa services. They are taught to cross their legs. They focus on hygiene.

And, after donning the spa’s tutus, slippers and butterfly wings, the children are instructed on how to walk: shoulders back, heads up.

”At school, they do what they see,” said Mercedes Schamy, who takes her 4-year-old daughter Guilianna to Le Petite weekly for nails and hair. “But here she learns how to be different, like not running [inside] a place like a little boy.”

What’s more, Schamy said, her daughter thrills to it.

“It’s like magic for the girls. More magic than Disney!”

At Le Petite, the young women who perform the spa treatments wear tutus and pink wigs. Cohen’s ”dolls,” as she calls them, are not licensed aestheticians.

Cohen said she teaches them what they need to know, which she admits isn’t much — the services are essentially for show.

Nail polish is applied, but cuticles are never cut. Hair is styled but never trimmed. Facials entail only creamy masks and cucumber slices for the eyes. Body massages are entirely superficial.

Cohen says the girls are never made to look like pageant queens. The spa takes a more wholesome approach, Cohen said, with light makeup applications and demure pink nail polish.

”It’s all make-believe,” she said.

The spa is foremost a birthday party destination. But enough parents asked for regular visits that Cohen now takes appointments or walk-ins two afternoons a week.

Prices start at $20 for any two services. An hour’s worth of all six treatments is $50. And a two-hour birthday party for 10 girls costs $550, cake not included.

A spa devotee herself, Cohen spent her childhood in Arequipa, Peru, where ”I was the little tomboy,” she said. “It wasn’t until I became a wife that I got very, very girly.”

She moved to Miami in 1991 and later opened a Belini furniture store in Coconut Grove. The idea for Le Petite came about when her twin girls, Natalie and Rachel, now 4, began pleading to join her for a day at the spa, she said.

Yasmine Klein’s mother, Sharon Klein, said she understands the allure for preschoolers firsthand. ”They get to emulate their moms,” Klein said.

Kerri Egozi took her three girls to Le Petite for the first time last week to mark the eldest’s birthday. She was delighted with the experience.

Still, she doesn’t want the girls getting used to the princess treatment.

”Once in a while, maybe once a year, I don’t see anything wrong with it,” said Egozi, whose daughters — 2, 4 and 6 — had their cheeks streaked with glitter and nails freshly painted.

”You have to keep it grounded. You can’t go and do this every time,” Egozi said.

Cohen argues that only good things can come from a moisturized face and combed hair.

”The more relaxed you are and clean you are,” she said, “the better you are inside.”

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