It was reported by Janet Sparks in BlueMauMau that Byron Ashbridge and Joe Pitt, who operate five Sōna MedSpa franchises in Charlotte, Greensboro and Raleigh North Carolina, have purchased the controlling interest in Sōna MedSpa International, previously based in Franklin, TN.

Since 2002, Ashbridge and Pitt have run some of the most successful locations in the company and will build upon their accomplishments in North Carolina to fortify, grow and improve the operation.

The new owners of the franchisor; franchisees Ashbridge and Pitt offer the following five positioning statements, to summarize their approach to operating as the franchisor of Sona Med Spa, this is the platform upon which they will build the company:

* “We have been Sōna MedSpa franchisees for the last five years and have managed highly successful, customer-centric centers. We understand our franchisees’ challenges and the enormous potential the Sōna franchise possesses. We clearly understand our success as a company is completely dependent upon the success of our franchisees.”
* “We are dedicated to growing the business and committed to the financial stability and performance of the company and its franchisees.”
* “Before actively selling any new franchises, our primary focus will be on helping existing franchisees grow and become more profitable.”
* “We will provide the supplementary marketing and operational support to assist our franchisees in taking full advantage of their market potential.”
* “In addition to eventually growing the number of Sōna MedSpa centers, we are equally committed to growing the number of company-owned locations.”

The new Sōna MedSpa International will be based in Charlotte, North Carolina, where the company’s Business Development Center is located and the new training center will be established.
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