Spa Business / Spa Press Releases / Spa Marketing

1. Monitor Your Top Three Priorities

Employee Staffing: Maintain a pool of talent with on-going recruitment, current employee

Evaluations , training and development.

Budget: Compare service and retail projections to actual weekly,

monthly, and annual budgets and projections.

Client Retention and Attention: Chart your seasonal promotions; always plan two

Months in advance of slow times; For Example include the January and February specials

In the December Holiday brochure. Hold Staff accountable for retention and record referrals.

2. Involve and Evolve Staff

Keep the staff informed on all issues positive and negative

Train the staff on all promotions and introductions

Have the staff involved: write their own job descriptions; what they need to be successful and how to measure success; provide them with the tools they need.

3. Be Proactive with Clients

Evaluate, and refresh services to keep them current and up to date with client’s expectations.

Pre-book the next visit for your client

Establish VIP’s to receive new treatments first and spread the word.

Promote “programmed” skin care for your clients, set goals

Schedule Client information Parties.

4. Watch the Spa Trends

Stay progressive by understanding globalization, current technological, economic changes, environmental concerns, customer priorities, and staff demands. Stay in touch with vendors to stay on top of what is new and what works.

5. Know your Competition

Modify Business Plan to keep it current

Know the competitions 4 P’s: Pricing, Product, Promotions, and Placement. Learn to work with them.

6. Manage the Money

Promote high margin services

Promote services that generate retail

Incentives for staff Pay staff based on performance of up-sell service add-ons

Use perceived value to increase prices

Use Portion control to insure accurate staff usage

Use inventory and ordering procedures to reduce waste and overstocks

7. Be a Leader with Presence

Maintain a management presence, walk the floor

Stay involved

Provide on-one attention

Catch people doing things right. Recognize accomplishments reward good behaviors.

8. Think it, Ink it, and Get it Signed

Show you mean business by having your staff sign an Offer of Employment,

Probationary Agreement, Spa Policies, Behavioral Conducts, Service

Procedures, Job Descriptions, Evaluations, Compensation Packages, Privacy,

and Non-Compete Agreements.

9. Get On-line

The visit, or phone call, to your Spa earlier, may prompt an online purchase,

or booking, later; Spa-goers visiting your city find out about you; e-mailing

programs and campaigns takes almost no time or money; show you are on the

fast track, not the extinction list!

10. Take care of yourself

Be self-ish, not selfish. Your ability to shed a positive light will be the single most important thing you do.

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