This article is brought to you by Spavelous.com.  http://www.spavelous.com

 Spavelous spas are not having the same downward challenges of other spas?  Why, because Spavelous markets you .  We keep you up front in the search engines, we keep the spa goer up to date with your promotions.  The spas that are having problems are the spas that feel that spending less then a cup of coffee a week for an internet presence is too much.    Perhaps weeding these spas out is the best for the spa industry, because if they are not willing to spend $1.50 a week on marketing, then they are also not willing to spend money on training and developing their staff.

The trend as the spa industry moves forward with the general public will place an emphasis on the service provider, their training and certification .  No longer will a spa goer just book a spa service, they will review the credentials of the service provider first.  Therapists and Aestheticians will welcome this change.     It will be a win win for the consumer, and the spa industry.  Quality is key.

4 Important Principles to Implement in Your Business

1. The Day Spa, Salon or Massage Practice doesn’t start until you make the first Sale..

Your Day Spa, Salon or Massage Practice is a business, of course, you are giving quality spa treatments, hair care and massage and are looking out for the needs of your clients but the business is what pays your bills. You need to make sure that you are getting care & treatment acceptance (sales) in order to keep your business running.

2. Take a Diversified Approach to Marketing your Spa or Salon

Business…

Doing multiple things at a time is where you are going to find a huge return on investment. You need to be hitting your clients with several different materials to keep you on the forefront of their minds.

3. Do Niche specific Spa Marketing...

Market to specific niches so that you are appealing directly to their needs. For example: if you want to do laser treatment then you are going to want to Market directly to people who are going to need laser treatment.

4. The Pareto Principle 80% of your success comes from 20% of your resources…

Most of the success and satisfaction you get in your career will come from a small portion of your skills and efforts. Ask Yourself  “Where am I getting the most the benefit from?” and compare that to where you are putting in the most work

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