New Spa Equipment does not market itself!
After spending thousands of dollars on Spa Equipment, does it make sense not to market it?
Last year I spoke with a California Spa Owner who had just spent over 10,000 on new facial equipment that could only be used for one type of facial, yet she did not have less then a thousand dollars to market it. In fact she did not have even $100 to spend on marketing this new system.
Having the latest and greatest in spa equipment will not build your sales if you can not market it. As I reviewed the equipment, I discovered that the equipment manufacturer did not even list the locations that carried their equipment. Upon contacting the company directly, I asked them where I could experience this new treatment in Arizona. They told me that that information was confidential.
Confidential? How is the general public going to locate a spa to experience this new technology and spa treatment if the manufacturer will not even tell you where you can have it done? Spa owners need to market these new services. If you can not afford $1000 a year to market the services and your spa, then you should not purchase the equipment, even if the return on investment for the equipment may appear to be 30 – 50 treatments.
Even a small massage franchise can cost you in excess of $250,000 to open. Make sure that you plan your marketing budget, coordinate your efforts and put out a unified brand image. Look at where you will receive the best ROI (Return On Investment) and measure and track the success of you are achieving with the leads you are getting.
Spavelous Spa Marketing Programs offers the best ROI, we continually support and market you throughout the year. Regardless of the program you sign up for, we realize that we can not be successful unless you are successful. We are flexible in working with you and work diligently to keep you informed of what is being said about your spa. In addition, if we find that a new spa service is being searched for in your area, we will reccommend to you ways that you can incorporate it into your spa and we will promote it at no additional fees.
Our fees are fixed at a price, we do not charge any more for the additional services and support we provide. Contact Spavelous and see how we can help build your positive word of mouth and build your spa sales.
Body Treatments, Building a spa, Spa Marketing

