JW spa may help decide how Amway Grand expands

Amway Grand Plaza Hotel
187 Monroe Avenue NW
Grand Rapids, Michigan 49503

I had a chance to check out the JW Marriott’s Vasaio spa last week — alas, no time for a massage.

In talking with General Manager George Aquino, he said business has been fairly strong, with May turning in a strong performance. Soon the hotel plans to add outdoor seating at its six.one.six/Mixology lounge, where drinks and appetizers will be served. This will make it one of only two places, including Charley’s Crab, to offer dining along the river downtown.

As for the spa, Aquino said it’s something of a pilot project to see whether further investments in a large spa are warranted. Joe Tomaselli, president of Amway Hotel Corp., has said the Amway Grand may add a full-service spa – potentially on mostly unused space it owns along the riverfront — as part of a major renovation being planned to bring the more modern portion of the hotel update to date. Details were still being worked out.

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Spa manager enjoys change

Every day brings new challenges at the Wigwam Resort’s Red Door Spa

Cassie Hernandez took a job as a makeup artist at a Red Door Spa in Illinois simply to pay for college.

She had known since she was a kid that she wanted to be a lawyer, relishing the “right vs. wrong” mentality, the debating and the politics. She headed down that path by studying criminal justice at a community college outside of Chicago.

A funny thing happened on the way to the Bar exam: She grew to love the world of pampering.

Hernandez has been with the luxury Red Door chain, which has 31 locations, ever since and is now one of its youngest general managers, based at the Red Door Spa at the Wigwam Golf Resort & Spa in Litchfield Park.

She said she was driven by people who told her when she joined Red Door as a makeup technician that the highest position she could attain was department manager. “I thought, that’s absolutely impossible,” Hernandez said.

In reality, she rose quickly to department manager and then had a succession of managerial jobs that culminated with her appointment at the Wigwam before it opened in early 2006. She said the best part about her job is the blank slate that each day brings.

“I like not knowing what tomorrow’s going to bring,” she said. “That doesn’t make things mundane; it makes it exciting.”

Hernandez, who oversees a staff of 49, said there are a host of misperceptions about the job. The response she gets most: “Oh, you must be relaxed.”

“What a lot of people don’t know about the operations of a spa is, you do HR, you do payroll, you do operations. You’re kind of everything in one,” she said.

The spa business has changed dramatically in the past several years, with the advent of day spas and medical spas bringing intense competition to the likes of the Red Door Spa and other destination resort spas. The new kids on the block have sharpened operations at places like the Red Door.

“You have to be willing to change your old habits,” she said.

Hernandez said that means doing things such as allowing customers to tailor their treatments. If there’s an hour-long massage and a client wants 45 minutes of it concentrated on the feet, so be it.

The economy has brought another challenge. Hernandez estimates the resort side of the spa business is down about 18 percent in the past few months, as financially pinched vacationers stay home.

The spa decided to focus even more on guests in the Wigwam’s backyard, who already account for a chart-topping 60 percent of the spa’s business. It offered group discounts for friends who came in together and drew on a database of e-mails provided by former guests.

“The entire industry is changing every day,” Hernandez said.

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The Inn at Essex plans to build a spa

The Inn at Essex has a culinary institute, a fly-fishing pond and a hot-air balloon. Now it’s getting a spa.

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“It’s the transformation from a country hotel to a full-service resort,” said Jim Glanville, general manager of The Inn at Essex.

On Friday, Glanville, Gov. Jim Douglas and a crowd of nearly 100 people — mostly staff at the Inn — gathered for an unveiling of a drawing of what the $6 million, 22,000-square-foot spa should look like. Behind the drawing lay a field of puddles surrounded by piles of mud — the future site of the spa.

Construction workers hit ledge, which will delay the project about three weeks, said developer Peter Edelmann, president of EuroWest Inns Inc. in Essex. The spa is scheduled to be completed in May, Edelmann said.

Wiemann Lamphere Architects of Colchester designed the building, and Dousevicz Construction of South Burlington is the general contractor for the project.

The spa will house a 25-yard indoor pool, an outdoor hot tub, 11 treatment rooms, a fitness center and locker rooms, steam rooms, saunas, and relaxation areas, according to a statement from the Inn.

The Inn at Essex employs 150-200 people, Glanville said. The spa could create up to 30 spa jobs, including a spa director, therapists and maintenance staff, he said.

Glanville and Edelmann said the spa will add to the inn’s “health and wellness” theme, complementing the on-site New England Culinary Institute and cooking classes offered by the inn.

Douglas remarked the spa would attract tourists and improve the state’s economy.

“Tourism is such an important part of our economic base,” Douglas said.

The inn has 120 rooms and suites, and 9,000 square feet of meeting space. The property covers 18 acres.

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Welcome to the New Hydrating Body Wrap Treatment!

It is with great pleasure that we introduce the New Hydrating Body Wrap to our signature spa therapy collection. Experience true luxury with our sumptuous 3-step spa treatment as you restore inner balance while nourishing outer beauty.

The New Hydrating Body Wrap Treatment is sheer poetry for your spirit! It truly is an essential, self-indulgent reward for your body.

Step One

Espresso Citron Naturally Foaming Body Exfoliant

This gentle, naturally foaming exfoliant is made from finely milled organic espresso. Combined with vibrant citrus oils, the Espresso Citron Naturally Foaming Body Exfoliant smoothes and softens skin.

Step Two

Coffee Orchid Hydrating Body Serum

After your full body exfoliation, slip into a silky cocoon of moisturizing wild orchid extract and powerful antioxidants which envelop your body from head to toe. Like a radiant butterfly you will blossom with your natural defenses renewed and revitalized.

Step Three

Jasmine Java Nourishing Body Crème

Your luxurious experience culminates as your body is massaged and replenished with a decadent Crème of coffee, cocoa, and Shea butter infused with exotic jasmine and organic ylang-ylang. You emerge revived, refreshed, lucid and lyrical.

The New Hydrating Body Wrap Treatment is a perfect complement to any spa menu.

As a special promotion, we are offering spas 15% off all products through June 15th, 2008. Mention this email to receive your discount

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Gloria Estefan’s resort and spa to open with little fanfare

Singer-celebrity Gloria Estefan’s sleek Costa d-Este Beach Resort is to open to guests about June 16 – but without fanfare, hotel officials said.

In the next few days the county Building Department expects to clear the way for the opening by approving that the newly-constructed hotel is structurally ready for use, department Operations Coordinator Kery Jones said Wednesday.

“We look forward to its opening,” he said. “We need more hotels.” However, it could be late September or early October before there is an official grand opening of the $50 million, five-story beach-front facility.

Some people have already reserved rooms that have an introductory rate of $189. Rates will rise to $249 beginning Oct. 1 through Dec. 19. The resort has 90 guest rooms, four suites and a large spa.

Rooms feature marble floors, teak headboards and even iPod docking stations, along with wireless internet access.

Details are still being worked out for the opening of the resort’s 85-seat restaurant Oriente that will be under the management of Cuban-American chef David Rodriguez.

The Ocean Drive hotel is built around the core of a five-story hotel purchased for $12.5 million after it was heavily damaged by hurricanes in 2004. The overall architecture was changed, creating a modernist style unique to the hotel.

The showers are round and made of limestone. Large circular opening, of random sizes, punctuate the building’s stark exterior.

Estefan co-owns the 2.4-acre hotel with her husband, Emilio Estefan. They have a home in the Vero Beach area. Benchmark Hospitality International is managing the resort that will employ 70 people.

Costa d-Este Beach Resort will have “keen style and multi-cultural sophistication,” according to the resort’s publicist. Service will be “discreetly attentive.

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Sorrel River Ranch Resort & Spa Announces New General Manager, Don Taylor

Southeast Utah’s Spa resort premiere destination, Sorrel River Ranch Resort & Spa, is pleased to announce the appointment of Don Taylor as general manager.

Taylor’s appointment comes as the first in many steps toward creating a more fulfilling and adventurous southwestern getaway at Sorrel River Ranch, under the new management of CloudNine Resorts since March 2008.

Says Bill Shoaf, managing director, CloudNine Resorts, “We’re very excited to have Don Taylor join the Sorrel River Ranch team. Not only does he bring vast experience and a host of fresh ideas, he provides a vital link to the community of Moab, Utah.”

Taylor, born and raised in Moab, has been familiar with Sorrel River Ranch since the days when it was a simple farm. His ties to the surrounding area, along with 27 years of rich experience within the hospitality industry, make him the ideal addition to the ranch’s team of dedicated professionals.

”I’m very happy to be so warmly welcomed to Sorrel River Ranch,” says Taylor. “For years, I have followed the progress made at this beautiful resort, one of only two Small Luxury Hotels in Utah. As the general manager, I look forward to helping to transform it into an even more distinguished destination.”

While maintaining the adventurous, yet luxurious appeal of Sorrel River, CloudNine Resorts and Taylor plan to expand the resort’s current offerings in the coming months. Areas of focus will include a refreshed activity itinerary, bringing new options to the many outdoor adventures guests have continually requested at the ranch. Included are expanded horseback riding and hiking, in addition to the activities provided by local adventure companies, as well as a renewed emphasis on culinary innovation. Home to Chef John Clickner, the Sorrel River Grill will showcase an array of fine dining offerings and exquisite wine list.

Sorrel River Ranch Resort & Spa, owned and operated by CloudNine Resorts, is Southeast Utah’s premiere resort destination and has been awarded four diamond classification by AAA. Located alongside the Colorado River in Moab, Sorrel River serves as an ideal base from which to explore the natural beauty of the area’s legendary red rock cliffs, spires and arches. The luxury resort is also home to the fine dining establishment Sorrel River Grill and The Spa @ Sorrel River.

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Azani Medical Spa’s Grand Opening of Second Location at Bear Creek Mountain Resort and Conference Center in Macungie, Pennsylvania

Join Azani Medical Spa’s grand opening at the beautiful Bear Creek Mountain Resort and Conference Center on June 11, 2008 from 4-7PM.

Azani Medical Spa would like to thank the Lehigh Valley, for voting them Best Medical Spa two years in a row. Because of the support and loyalty of their patients, Azani Medical Spa is opening a second location at Bear Creek Mountain Resort in Macungie.

Bear Creek Mountain Resort is a first class facility located on more than 330 acres. Breathtaking, refreshing, and peaceful.

The new Azani Medical Spa at Bear Creek is your place to have all of your wellness and aesthetics needs met. From bio-identical hormone replacement therapy to full skin rejuvenation to make you feel and look your best.

Join Azani Medical Spa for their grand opening at Bear Creek on June 11th from 4-7. Learn about their medical services, see live demos and win fabulous door prizes for medical treatments such as Restylane, Perlane and Chemical Peels. RSVP to 610-625-3000

For further information contact: Nicole Kleintop, Azani Medical Spa  610-625-3000

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Emerald Greens golf resort adds spa, fitness center

The Emerald Greens Resort and Country Club has added a spa in an effort to establish itself as a vacation destination for golfers and nongolfers alike.

The strategy seems to be working, according to sales and marketing director Traci Sherman, who says that package bookings and advance reservations have increased since the spa opened.

Guests at the 50 villas in the Carrollwood Village resort can spend the day on three nine-hole, par 36 courses while riding the fairways in air-conditioned golf carts. Or they can luxuriate at the Oasis Day Spa and Fitness Center.

Resort guests and club members will find cardio equipment, strength training units, free weights, treadmills, personal training and group classes.

Services include:

• Emerald Greens Essential Facial, a 65-minute skin analysis, cleansing, exfoliation with steam and relaxing massage for $85.

• Just for Men facial with deep cleansing, exfoliation with steam, and face, shoulder and scalp massage at $75 for 50 minutes.

Some packages include accommodations, a massage or a facial, and a spa robe for about $370 per night. That rate drops dramatically the longer the guest stays. Call (813) 961-9400.

Emerald Greens Golf Resort & Spa
13941 Clubhouse Drive, Tampa, FL 33618
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SARASOTA, FL Lion’s Gate Development, along with The Waldorf=Astoria Collection™ and Spa Chakra, Inc., are pleased to announce that a Guerlain Spa Boutique will be included as part of the plan for the Proscenium’s luxury Waldorf=Astoria Sarasota hotel. Representing the first project between Guerlain and the luxury hotel brand, The Waldorf=Astoria® in Manhattan opened a Guerlain Spa Boutique in the main lobby in December 2007 and will debut its first Guerlain Spa in September of this year, occupying much of the 19th floor in the iconic New York landmark. Plans are to include them exclusively in other Waldorf=Astoria Collection Hotels. Spa Chakra, Inc. will develop and manage the spa.

“A Guerlain Spa will be the finishing touch to our future landmark hotel,” remarked Gary Moyer, who, along with his partner and wife, Karen Cook, and Zeb Portanova and Allen Ostroff, is developing The Proscenium. “Adding to the hotel’s already impressive list of amenities, the Guerlain Spa will ensure a comprehensive, luxurious experience for every Waldorf guest who chooses to enjoy its services. It will also be available to the public so anyone wanting to be pampered at a world-class spa will now have that opportunity at The Proscenium. We are fortunate that Hilton Hotels Corporation has partnered with Guerlain to create their spa experiences throughout the Waldorf=Astoria Collection hotels. We couldn’t have asked for a more prestigious component.”

Founded in France in 1828, Guerlain has devoted itself to the art of skincare and beauty. Its founder, Pierre-Francois-Pascal-Guerlain, was a renowned chemist who used rare and natural raw materials to create precious beauty potions. Guerlain research continues today and its products reflect its quest for perfection providing a luxurious experience in all areas of its beauty regimes.

The Guerlain Spa at The Proscenium is planned for 12,000 square feet, with almost 7,400 square feet devoted to the treatment rooms, approximately 3,000 for a fitness center, with the remaining reserved primarily for a salon area. Services will includes a roster of experiences for both men and women. There will be exclusive Guerlain massage and skin therapies, facials, body sublimations, hand and foot therapies and makeup artistry. Guerlain spa services will be available at the Waldorf=Astoria Lido Beach location, as well. One can come for an hour, an entire day or a luxurious weekend retreat. Spa package deals will be planned in conjunction with the hotel and are expected to draw clientele from Naples and Tampa.

“The Guerlain Spa will be in keeping with all of the Waldorf=Astoria amenities: first-class,” Moyer continued. “We look forward to raising the bar for hotel experiences in Sarasota. With our Proscenium project, Lion’s Gate Development plans to meet and exceed all expectations.”

Mike Canizales, Spa Chakra Chairman and CEO, added, “We are excited to announce the collaboration between Guerlain and Waldorf in The Proscenium project, extending our partnership with Waldorf and Hilton in the world’s great cities and sublime destinations. We look forward to providing an exclusive and totally indulgent spa experience for hotel guests and visitors alike at this idyllic location.”

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