Day Spa Bookings up 24% 2008 vs 2009
Spavia, a Denver Day Spa Has Record January Bookings, 24% Growth Systemwide Proves Small Businesses Can Thrive in this Economy
- SPAVIA Day Spa, a Denver based day spa with locations in Centennial and Greenwood Village Colorado had record January volumes. Comparing Jan. 2009 with Jan. 2008, the average increase in booking volume was 24% for the two locations. Allison Langenderfer, Spavia President, attributes the strong demand to the spa’s affordable concept. “Our guests get exceptional service at a more affordable price, which really resonates with consumers during the market downturn.”
With so much attention on the national retailers, the small business owners tend to be an afterthought. “We look at so many great national brands seeing a decrease in demand and it makes those of us in small business lose sleep. We’ve already seen some spa’s in the Denver area shut down and it has forced us to focus harder on providing the best possible service and price,” added Ms. Langenderfer.
According to Ms. Langenderfer, Spavia guests are saying they are cutting down on big ticket items, like vacations and jewelry. They aren’t willing to give up on the simple pleasures of wellness like skin care and massage spa treatments. She believes that consumers are getting more selective in searching better values and Spavia meets the need for a more affordable price.
Nancy Shipp, a Spavia customer states “My Spavia membership is a very important part of my monthly routine. Like many other consumers, I am managing our expenses conservatively, Spavia’s membership provides such a great value proposition to me that it is a luxury that I can afford to spend on my total health and well-being.”
Spavia’s record volumes in January give some hope that consumption based business can thrive during this economic downturn. “All we can do is to continue to offer an affordable product with service that meets consumers needs, the rest is not in our control.” said Ms. Langenderfer.
